On December 13th, 77 North Shore High School seniors in the humanities class called Spin traveled under the supervision of seven teachers and the school nurse to New York City in support of a project for their Marketing Unit.
HS Teacher, Mr. Michael Kleba said, “After preparation for the trip that included mapping the streets of midtown Manhattan, students collected advertising artifacts in Times Square to analyze marketing strategies and marketing campaigns.” The teachers and students took the Long Island Rail Road from Glen Head to Penn Station and back.
This hands-on field trip assisted the North Shore seniors to go out into New York City (i.e., the environment) to see first-hand how integrated marketing campaigns are executed in real life. As they walked around the city, advertising campaigns could be seen immediately on the train platforms as well as inside the train. Often on the steps and walls of Penn Station, marketing tools are being utilized to get product placement and/or business messages across to those target audiences walking or riding by.
Once outside, the Spin students could easily see popular billboards and outdoor advertising being displayed on buildings or featured in the store windows. Advertising for products ranging from apparel, technology, electronics, hair and beauty items, food and consumer goods, automobiles, real estate, entertainment and sporting events could be seen throughout the streets of Manhattan!
In Time Square, a prime location for marketers and advertisers to promote their products and services, the students were bombarded with numerous, huge, colorful, and technologically advanced marketing tools to display popular advertising campaigns. Additionally, advertising campaigns could also be seen on buses and taxi cabs driving on the streets, in magazines displayed on the newsstands, and in brochures and sales materials located in the stores! Students were able to collect many artifacts and take lots of photos!
Thank you to everyone who participated and assisted in this hands-on marketing experience for our students.
Article written with assistance from Mr. Michael Kleba
Photo provided by Mr. Kleba.